Eve Liu,

Product Designer

About

Inquisitive, diligent and pragmatic Product/UX Designer with three years of focused professional work experience in varied industries.

 

A creative initiator solving the real-world problems that matter with a systematic, data-driven mindset and tech skillset.

 

 

yifadacai@gmail.com

+31 (0)613835534

Portfolio

Linkedin

Experience

Design Consultant

EY Studio+

May 2025 – Present

Amsterdam, NL

  • Shape digital products for clients by leading projects from first sketch to final delivery, balancing user needs with business goals.
  • Adapt design approach across sectors, bringing clarity and cohesion to complex problems through uses-centred thinking.

Product Designer

Light Tree Ventures Group B.V.

July 2024 - April 2025

The Hague, NL

  • Conducted design projects (medical/CE-certified light therapy devices) aligned with strict client requirements, combining expertise in 3D modelling, rendering, and app design with tools like Rhino, SolidWorks, KeyShot, and Figma.
  • Designed mobile apps for B2C businesses, implementing scalable design systems and best UX practices to enhance user engagement and support seamless device integration, marketing, and e-commerce functionality.
  • Coached graduate students and interns, providing guidance on project execution and professional growth.
  • Clients include: ELLE, BEMER, myBlend, Augustinus Bader and more.

Freelance Designer

EVE L.

September 2023 - June 2024

Remote, NL

  • Utilised user-centric design methodologies to redesign mobile applications and improve user engagement and retention, leading to significant DAU/MAU increase.
  • Created wireframes, interactive prototypes, and mockups using Figma/Adobe XD. Conducted detailed usability testing to validate design solutions and iterate based on user feedback.
  • Provided design consultancy services, offering expert advice and recommendations to enhance UX and improve product aesthetics and functionality based on market trends and client feedback.

Education

Delft University of Technology (TU Delft)

2021 – 2023

M.Sc. Integrated Product Design

 

University of Science and Technology Beijing (USTB)

2017 – 2021

B.E. Industrial Design

Dual Degree: B.A. English

Skills

UX & UI Design

 

  • Design Systems
  • Information Architecture
  • User Flows
  • Wireframing
  • Lo-Fi/Hi-Fi Prototyping
  • Accessibility Design
  • Responsive Design

User Research

 

  • Design Thinking
  • Interviews
  • A/B Testing
  • Empathy Mapping
  • Journey Mapping
  • Personas

Industrial Design

 

  • Conceptualisation
  • (Computer) Sketching
  • Storyboards
  • 3D Modelling and Rendering
  • Manufacturability
  • 3D Printing
  • CMF Design

Other

 

  • Teamwork
  • Project Management
  • Problem Solving
  • Communication
  • Presentation

Top ↑

Eve Liu,

Product Designer

About

Inquisitive, diligent and pragmatic Product/UX Designer with three years of focused professional work experience in varied industries.

 

A creative initiator solving the real-world problems that matter with a systematic, data-driven mindset and tech skillset.

 

 

yifadacai@gmail.com

+31 (0)613835534

Portfolio

Linkedin

Experience

Design Consultant

EY Studio+

May 2025 – Present

Amsterdam, NL

  • Shape digital products for clients by leading projects from first sketch to final delivery, balancing user needs with business goals.
  • Adapt design approach across sectors, bringing clarity and cohesion to complex problems through uses-centred thinking.

Product Designer

Light Tree Ventures Group B.V.

July 2024 - April 2025

The Hague, NL

  • Conducted design projects (medical/CE-certified light therapy devices) aligned with strict client requirements, combining expertise in 3D modelling, rendering, and app design with tools like Rhino, SolidWorks, KeyShot, and Figma.
  • Designed mobile apps for B2C businesses, implementing scalable design systems and best UX practices to enhance user engagement and support seamless device integration, marketing, and e-commerce functionality.
  • Coached graduate students and interns, providing guidance on project execution and professional growth.
  • Clients include: ELLE, BEMER, myBlend, Augustinus Bader and more.

Freelance Designer

EVE L.

September 2023 - June 2024

Remote, NL

  • Utilised user-centric design methodologies to redesign mobile applications and improve user engagement and retention, leading to significant DAU/MAU increase.
  • Created wireframes, interactive prototypes, and mockups using Figma/Adobe XD. Conducted detailed usability testing to validate design solutions and iterate based on user feedback.
  • Provided design consultancy services, offering expert advice and recommendations to enhance UX and improve product aesthetics and functionality based on market trends and client feedback.

Education

Delft University of Technology (TU Delft)

2021 – 2023

M.Sc. Integrated Product Design

 

University of Science and Technology Beijing (USTB)

2017 – 2021

B.E. Industrial Design

Dual Degree: B.A. English

Skills

UX & UI Design

 

  • Design Systems
  • Information Architecture
  • User Flows
  • Wireframing
  • Lo-Fi/Hi-Fi Prototyping
  • Accessibility Design
  • Responsive Design

User Research

 

  • Design Thinking
  • Interviews
  • A/B Testing
  • Empathy Mapping
  • Journey Mapping
  • Personas

Industrial Design

 

  • Conceptualisation
  • (Computer) Sketching
  • Storyboards
  • 3D Modelling and Rendering
  • Manufacturability
  • 3D Printing
  • CMF Design

Other

 

  • Teamwork
  • Project Management
  • Problem Solving
  • Communication
  • Presentation

Top ↑

Eve Liu,

Product Designer

About

Inquisitive, diligent and pragmatic Product/UX Designer with three years of focused professional work experience in varied industries.

 

A creative initiator solving the real-world problems that matter with a systematic, data-driven mindset and tech skillset.

 

 

yifadacai@gmail.com

+31 (0)613835534

Portfolio

Linkedin

Experience

Design Consultant

EY Studio+

May 2025 – Present

Amsterdam, NL

  • Shape digital products for clients by conducting projects from first sketch to final delivery, balancing user needs with business goals.
  • Adapt design approach across sectors, bringing clarity and cohesion to complex problems through user-centric thinking.

Product Designer

July 2024 - April 2025

The Hague, NL

  • Conducted design projects (medical/CE-certified light therapy devices) aligned with strict client requirements, combining expertise in 3D modelling, rendering, and app design with tools like Rhino, SolidWorks, KeyShot, and Figma.
  • Designed mobile apps for B2C businesses, implementing scalable design systems and best UX practices to enhance user engagement and support seamless device integration, marketing, and e-commerce functionality.
  • Coached graduate students and interns, providing guidance on project execution and professional growth.
  • Clients include: ELLE, BEMER, myBlend, Augustinus Bader and more.

Freelance Designer

September 2023 - June 2024

Remote, NL

  • Utilised user-centric design methodologies to redesign mobile applications and improve user engagement and retention, leading to significant DAU/MAU increase.
  • Created wireframes, interactive prototypes, and mockups using Figma/Adobe XD. Conducted detailed usability testing to validate design solutions and iterate based on user feedback.
  • Provided design consultancy services, offering expert advice and recommendations to enhance UX and improve product aesthetics and functionality based on market trends and client feedback.

Education

Delft University of Technology (TU Delft)

2021 – 2023

M.Sc. Integrated Product Design

 

University of Science and Technology Beijing (USTB)

2017 – 2021

B.E. Industrial Design

Dual Degree: B.A. English

Skills

UX & UI Design

 

  • Design Systems
  • Information Architecture
  • User Flows
  • Wireframing
  • Lo-Fi/Hi-Fi Prototyping
  • Accessibility Design
  • Responsive Design

User Research

 

  • Design Thinking
  • Interviews
  • A/B Testing
  • Empathy Mapping
  • Journey Mapping
  • Personas

Industrial Design

 

  • Conceptualisation
  • (Computer) Sketching
  • Storyboards
  • 3D Modelling and Rendering
  • Manufacturability
  • 3D Printing
  • CMF Design

Other

 

  • Teamwork
  • Project Management
  • Problem Solving
  • Communication
  • Presentation

Top ↑